Tenley Campus News

American University Washington College of Law Public Relations and Marketing

The AUWCL Office of Public Relations and Marketing is responsible for representing and promoting all facets of the law school through a variety of methods and media -advertising, branding, publications, video, social media, and website content. The office works with the media to connect faculty experts with reporters and producers covering current legal topics. The law school and its faculty experts receive more than 7,000 media hits each year from outlets in the U.S. and around the world. View some of our recent media highlights here.

In addition, the office works with AUWCL's Admissions Offices and its more than 20 special programs on marketing and outreach initiatives throughout the year. Please see our staff biographies below for information on the appropriate contact person for your needs.

Franki Fitterer
Director, Public Relations and Marketing

Franki Fitterer has been the director of public relations and marketing at AUWCL since 2008. She manages the law school's marketing and media relations initiatives as well as publications and web content, and is the primary media contact for questions regarding the law school and its programs. She was previously the associate director for marketing and communications at California Western School of Law in San Diego where she directed the media relations and marketing programs. At California Western, Fitterer also conducted extensive media outreach for the California Innocence Project, a program that worked to free wrongfully convicted inmates. She has a B.A. in Communication (Journalism) from the University of San Francisco and an M.A. in Political Science from American University's School of Public Affairs.

Megan Crawford
Assistant Director of Marketing

Megan Crawford joined the public relations and marketing team in Fall 2013. She manages marketing, program advertising, and outreach projects for the law school, including Abroad and D.C. Summer Programs, print and digital publications, and other general marketing projects, as well as the law school's main social media accounts. Crawford brings over seven years of marketing and communications project management experience overseeing the implementation and development of print and online initiatives. Her background includes financial and health care marketing with an emphasis on education and literacy. She holds an MBA from Old Dominion University and a B.S.B.A. in Marketing from the University of Tennessee at Martin.