Office of Strategic Communications & Marketing
The Office of Strategic Communications and Marketing at the American University Washington College of Law (AUWCL) plays a vital role in representing and promoting the law school across various platforms. Through a comprehensive range of methods and media, including advertising, branding, publications, video, social media, and website content, the STRATCOM office ensures that the diverse facets of AUWCL are effectively showcased.
A key responsibility of the office is to foster connections between AUWCL's esteemed faculty experts and journalists or producers covering current legal topics. By working closely with the media, the Office of Strategic Communications and Marketing (STRATCOM) facilitates opportunities for faculty members to share their insights and expertise, resulting in more than 7,000 media hits each year. These media mentions come from both national and international outlets, demonstrating the global impact and recognition of AUWCL.
Furthermore, STRATCOM collaborates with AUWCL's admissions offices and over 20 unique programs to implement targeted marketing and outreach initiatives throughout the year. By leveraging its expertise in communication and branding, STRATCOM actively supports these departments in reaching their goals and expanding the reach of AUWCL's educational opportunities.
Through a dynamic and comprehensive approach, the AUWCL Office of Strategic Communications and Marketing is committed to elevating the reputation of our law school, connecting our faculty members with the media, and collaborating with various departments to ensure a robust and engaging presence for AUWCL within the legal community and beyond.
Keith Pierce, APR
Director of Strategic Communications & Marketing
Assistant Director of Marketing
Public Relations Coordinator
Champion What Matters
AUWCL is a leading law school preparing students to practice in all areas of the law. With five specialty programs ranked in the top 10 by U.S. News and World Report, AUWCL students receive a legal education that prepares them to tackle a breadth of challenges in Washington, D.C., throughout the country, and around the world.Read more
Virtual Campus Visit
Join 3L Tim Schmeling and 2L Ayana Anderson on a tour of the American University Washington of Law campus.Read more
A Message of Thanks from Dean Roger A. Fairfax, Jr.
American University Washington College of Law extends heartfelt gratitude to all of our alumni and supporters during this season of giving thanks. The unwavering support from our alumni allows our students, faculty, and staff to thrive and opens doors for the next generation of AUWCL lawyer-leaders. Please see this brief video in which I thank you for helping AUWCL to Champion What Matters!Read more
Tenley Campus Ribbon Cutting Highlights
On February 12, 2016, American University Washington College of Law welcomed hundreds of alumni, students, city officials, and members of the law school and AU communities to the Ribbon Cutting Celebration Weekend for its new Tenley Campus. View our Ribbon Cutting Ceremony highlight from this historic day.Read more