Marketing for Lawyers in the Midst of the COVID-19 Crisis

Join WCL's Office of Development & Alumni Relations and WCL friend and legal marketing consultant Stefanie Marrone for a candidate and strategic conversation about how and whether lawyers should be marketing their services during the Covid-19 environment. In this webinar, Stefanie will provide guidance on how to market your firm during a crisis. Among the topics she will address include:

• Leveraging technology to stay top of mind in an era of social distancing
• The importance of empathy, generosity, and humility in marketing and communications in a crisis
• How to effectively market yourself and your firm during a global crisis without seeming tone-deaf or insensitive
• How to position yourself as a thought leader during a time when so much is unknown
• How to build strong relationships despite the breakdown of in-person networking challenges
• How to address the accentuated pain points of your clients and prospects
• How to network effectively online and build your brand through LinkedIn