Law Firm Marketing Strategies for Building New Business


Tuesday, April 01, 2014
12:00 PM - 2:00 PM
American University Washington College of Law
4801 Massachusetts Avenue, NW, Washington, DC
Room 603

Generating New Business in a competitive market is an increasingly necessary but challenging proposition. Whether you manage a small or boutique firm, are a successful solo practitioner, or run a substantial portfolio in a large practice group, you are charged with distinguishing your practices value-add proposition in a noisy and crowded marketplace. Featuring law firm marketing expert Rob Biesenbach, this program is structured to teach the key elements in designing successful outreach campaigns and will cover concepts in advertising, branding, and marketing campaigns aimed at increasing your footprint in the legal marketplace and building a more vibrant client base.

Presented by the Office of Career and Professional Development

WCL Alumni, AU & WCL Students, Faculty & Staff – No Charge
General Public - No Charge
(registration is required)

CLE Accreditation - $ 55.00
(1.5 credit hours) will be applied for as requested to different states.

For further information, please contact:
Office of Special Events & Continuing Legal Education
American University Washington College of Law
Phone: 202.274.4075; Fax: 202.274.4079; or


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