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Summer 2013
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IP Mgmnt & Busnss Strategy (LAW-795QQ-001)
Wimbly Martin

Meets: 09:00 AM - 05:00 PM (F) - Room 101

Enrolled: 16 / Limit: 18


Meets 6/7-14


Intellectual Property Management and Business Strategy borrows a page from the business school case study teaching method. The course encompasses a broad range of disciplines including copyright, trademark, trade secret, commercial and contract law. Principles of Intellectual Property are addressed in the context of the case problems being discussed. The course objectives skew towards an organizational Intellectual Property audit, economic and transaction-based approach, rather than legislative and judicial analysis.

Intellectual Property touches every industry and avocation. The case studies will focus on diverse organizations such as a consumer products start-up, a mature technology company, literature, music, film and toys as well as a government funded museum. At the conclusion of this course, students should be able to identify challenges and opportunities in Intellectual Property that will guide them in counseling and collaborating with clients and other professionals to most productively manage an intellectual property portfolio in the space between registrations and litigation.

Textbooks and Other Materials

The textbook information on this page was provided by the instructor. Students should use this information when considering purchases from the AU Campus Store or other vendors. Students may check here to determine if books are currently available for purchase online.

First Class Readings

Not available at this time.


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