Carolyn Wimbly Martin has over 30 years of experience as an intellectual property and transactional lawyer as well as a business executive developing intellectual properties. She is currently Of Counsel to Lutzker & Lutzker, LLP. Ms. Martin co-founded Giving Tree Group, LLC, a brand building and intellectual property development consulting firm for non-profit organizations and value-based companies. She spent 16 years at Gannett Co., Inc, first as Assistant General Counsel and then as Director of New Media, Planning and Development, where she helped build the USA TODAY brand and launched market-driven products in education, print, electronic publishing and merchandising. Prior to joining Gannett, she was in private practice at Dow, Lohnes & Albertson. She has been an Adjunct Professor of Intellectual Property, Media and Internet law for 20 years and is an author and international speaker on intellectual property and media issues. She has served on the boards of a range of for profit and non profit institutions. Ms. Martin holds a BA in Public Policy and Psychology from Duke University and a JD from Harvard Law School.