Fair Use and Public Media
PIJIP faculty members work to assure that the copyright fair use doctrine remains vibrant, in both analog and digital contexts. Working closely with AU’s Center for Social Media and a number of non-profit organizations, we seek to explain and promote interpretations of copyright, communications and other laws that protect and facilitate the growth of public media. We applied our fair use initiative to documentary films, user-generated content on participatory Internet platforms, a new media format that can help the public to recognize and understand common social problems.
PIJIP’s work in this area includes developing seminal “Best Practices” guidelines for fair use by non-fiction filmmakers, supporting research on the effects of intellectual property on the practices of media makers, and organizing and convening scholarly conferences.
PIJIP's program with the Ford Foundation and South African
filmmaker organizations aims to explore (1) the problems that current
interpretations of South African copyright law may pose to the
development of the documentary film industry, and (2) opportunities to
address those problems through changes in law or the practice of
filmmakers.
PIJIP and the Dance Heritage Coalition have collaborated to produce a guide for librarians, archivists, curators, and other
collections staff who work with dance-related materials to use the fair
use doctrine where they need presumptively copyrighted materials to
meet their significant cultural, educational, and other institutional
mandates.
Collaboratively created by a team of media scholars and lawyers, Best Practices will allow users to make remixes, mashups, and other
common online genres with the knowledge that they are staying within
copyright law. The code identifies, among other things, six kinds of unlicensed uses
of copyrighted material that may be considered fair, under certain
limitations.

By Pat Aufderheide, Peter Jaszi, Maura Ugarte and Michael Miller
Does the Documentary Filmmaker’s Statement of Best Practices actually carry weight with broadcasters and insurance companies? What is the appropriate length of a clip to fair use? Does it matter if you are a non-profit organization vs. a commercial organization? Is fair use stealing? ...and more.
When college kids make mashups of Hollywood movies, are they violating the law? Not necessarily, according to the latest study on copyright and creativity from PIJIP and the AU Center for Social Media. It shows that many uses of copyrighted material in today’s online videos are eligible for fair use consideration.
PIJIP's report shows that the fundamental goals of media literacy education are compromised by unnecessary copyright restrictions. As a result of poor guidance, counterproductive guidelines, and fear, teachers use less effective teaching techniques, teach and transmit erroneous copyright information, fail to share innovative instructional approaches, and do not take advantage of new digital platforms.
In this study, undergraduate and graduate college students who upload
online video were asked to describe their practices and attitudes on
using copyrighted material to make new work and on the value to them of
their own copyright.
The answers to some of filmmakers’ most common clearance questions don’t
really lie in the realm of “fair use” at all, but fall under the heading
of “free use.” Some examples include buildings that can be seen from public areas, any works made by the federal goverrnment, and reproductions of public domain works in museums or private collections.
The Association
of Independent Video and Filmmakers, Independent Feature Project,
International Documentary Association, National Alliance for Media Arts
and Culture, and Women in Film and Video,
in consultation with PIJIP and the AU Center for
Social Media.
Testimony of PIJIP Director Peter Jaszi before the Subcommittee on Commerce, Trade and Consumer Protection of the US House of Representatives Committee on Energy and Commerce, November 16 2005. The link above leads to Prof. Jaszi's written statement. To view a webcast of the hearing, click here.
Events
- User Generated Content and Copyright, April 10 (afternoon), 2007.
In collaboration with the Center for Social Media at the AU School of Communications, this event will discuss the implications of copyright law on the growing use of platforms such as YouTube to facilitate user generated media content. Rappateurs' Report.
- American Library Association, Copyright, Fair Use and Access to Library Holdings, June 22, 2007.
This conference will focus on the balance between user and owner rights and interpretations of copyright law that can usefully support the media librarian’s role as a facilitator for the public’s access to audio-visual media.
Partners
Attribution for graphcis posted on flickr.com under a creative commons license: Photo of Digital Media Arts lab at Huntington University by
Laffy4K. Photo of copyright C by
DiscourseMarker. Photo of CDs by
Chen Wenbo. Photo of person viewing online video by
mobilechina2007. Photo of the Coca-Cola Xperience Center
by
Steffe. Photo of US Capitol dome by
nKarthik.